Course curriculum

  • 1

    Before we begin: initial questionnaire please complete as soon as possible.

    • Start here: tell me about your work
  • 2

    Welcome to the Healing Arts Incubator!

    • All the essential information
  • 3

    PRE-WORK ASSIGNMENTS (due by January 25th)

    • Pre-work inventory questionnaire

    • Clifton Strengths Assessment
  • 4

    MODULE 1: Creating a founder-focused AND client-focused business.

    • Module 1 class recording

    • Module 1 class slides (PDF)

    • IMPLEMENTATION WORK: Create a User Manual to You

    • IMPLEMENTATION WORK: Clients' True Needs (to complete yourself)

    • IMPLEMENTATION WORK: Clients' True Needs (survey version)

    • IMPLEMENTATION WORK: I do X for Y
  • 5

    MODULE 2: Healing Chronic Insufficiency and Knowing What You Need to Earn

    • READ THIS FIRST: WHAT DO YOU HAND IN THIS MODULE?

    • MODULE 2 CLASS RECORDING

    • Module 2 slides (PDF)

    • IMPLEMENTATION WORK: Spreadsheet: Personal Income and Expenses

    • IMPLEMENTATION WORK: What do you personally need to earn? (worksheet)

    • IMPLEMENTATION WORK: Spreadsheet: Business Income and Expenses

    • IMPLEMENTATION WORK: What does your business need to earn? (worksheet)

    • IMPLEMENTATION WORK: Spreadsheet: What rate(s) should you charge?

    • IMPLEMENTATION WORK: What rate(s) might you charge? (worksheet)

    • FURTHER READING
  • 6

    MODULE 3: Clarifying Your Offering and Crafting Your Business Model

    • MODULE 3 CLASS RECORDING

    • Module 3 slides (PDF)

    • IMPLEMENTATION WORK: Brainstorm Your Business Model

    • IMPLEMENTATION WORK: Mapping Out Your Private Practice

    • IMPLEMENTATION WORK: Mapping Out Your Group Practice

    • IMPLEMENTATION WORK: Mapping Out Your Center or Studio

    • IMPLEMENTATION WORK: Mapping Out Your Online Course

    • IMPLEMENTATION WORK: Mapping Out Your Individualized Subscription

    • IMPLEMENTATION WORK: Mapping Out Your Non-Individualized Subscription

    • IMPLEMENTATION WORK: Mapping Out Your Hybrid Business Model
  • 7

    MODULE 4: Make your marketing plan: Understand your communication options and how to keep it simple.

    • MODULE 4 CLASS RECORDING

    • Module 4 class slides (PDF)

    • IMPLEMENTATION WORK: Marketing Options for Brainstorming

    • IMPLEMENTATION WORK: Marketing Planning Workbook
  • 8

    MODULE 5: Write your sales page and Minimum Viable Website (or use that to give yourself a website audit)

    • MODULE 5 CLASS RECORDING

    • Module 5 class slides

    • IMPLEMENTATION WORK: Minimum Viable Website

    • IMPLEMENTATION WORK: Sales Page Instructions

    • IMPLEMENTATION WORK: Sales Page Workbook

    • Writing support
  • 9

    MODULE 6: Create your systems and your launch plan.

    • MODULE 6 CLASS RECORDING

    • Module 6 class slides (PDF)

    • IMPLEMENTATION WORK: Set Your Launch Calendar

    • IMPLEMENTATION WORK: Structural Limitations Worksheet

    • IMPLEMENTATION WORK: Explicit Incentives Worksheet

    • IMPLEMENTATION WORK: The Airing of Grievances Worksheet

    • IMPLEMENTATION WORK: What's Your Why?

  • 10

    LAUNCH PARTY AND RESOURCES

    • LAUNCH PARTY RECORDING

    • Tech resource list

    • Colleague contact information

    • Feedback survey